Search engine optimisation

Many of our clients are not really interested in the mechanics of web design and search engine optimisation. This is what they engage our services for! If you fall into this category then the following page may not be of interest to you. Suffice to say that if you allow 2geedesign to design your website then ensuring that your customers will find your site once it is up and running is an integral part of the service we provide. If you are interested then read on ...

Search engine optimisation (SEO) or website optimisation is an essential process of any website design. Search engine optimisation is the process of refining a website design and layout , particularly in the area of content, to ensure that it ranks highly when relevant keywords or phrases are searched using search engines.

It's no good designing the best looking website if it is not found amongst the first 30 results of any search engine query.

Every search engine is different and the technologies employed by one search engine are not necessarily the same as those used by another search engine. In reality, every search engine utilizes a different algorithm to power their search. This can make it difficult to pinpoint exactly what is effective and what is not. Furthermore some search engines use a software robot, called a spider, to assess the content of a webpage and to rank its' relevance to the keywords or phrases entered, whilst other search engines still use human editors to assess the suitability of a website and hence ranking of the site for these same keywords or phrases.

With a projected 1 billion people using the Internet worldwide during 2006 the challenge to be listed within the first 30 results of any search engine search is not insignificant!

Whilst search engine optimisation is not an exact science and no-one can guarantee results, at 2geedesign we use a combination of analytical and submission tools designed to take the guesswork out of SEO and to ensure the probabilty of achieving that "top 30 ranking" is maximised.

Search engine optimisation is always included as part of the website design service offered by 2geedesign. There are however additional measures that clients sometimes consider to be a cost-effective option to further enhance their prescence on the internet. These include placing an enhanced listing with yell.com (see side panel on right for more details) or using a "pay-per-click" facility as offered by all the major search engines (e.g Google Adwords). We offer full support for all these type of options and the costs can be incorporated into our fee structure if required.

As part of our service, with every website design completed by 2geedesign clients are offered the facility to analyse and monitor all the visitors to their website in real-time! This free service provides invisible tracking and accurate real-time website statistics with detailed visitor tracking and analysis - an invaluable tool to confirm the effectiveness of SEO.